Our rural areas are not only blessed with fertile lands but are equally rich in fertile minds. But most of the rural intellect is lost because of lack of proper guidance, encouragement, exposure to the outside world and career planning. Our focus is to hunt down shining students from rural schools and not only finance their studies to the highest level but also help them craft their future according to best of their potentials and demands of the market. As a result of this, we believe, a lasting and durable change will be brought not only in their personal lives but also in the lives of their families. Consequently, the benefits thus accruing will trickle down to their villages and rural talent will be saved from being lost.